Thursday, November 8, 2012

Riga, my love! The visit to Baltic Beauty 2012, part 1

Baltic Beauty is the biggest beauty trade show in Latvia. The organizers claim, it's the biggest in whole Scandinavia, but I'd take that statement with a pinch of salt :P. This year it was held from 2.-4. November in Kipsala Exhibition centre Riga. It was my first time at Baltic Beauty: I wanted to go last year already, but then I had no time. This year, in spite of many unhappy events beforehand, I was finally there and felt like I deserved some fun and play! 

About ten minutes before opening on Sunday morning. The crowds start to pur in. 
This year, Baltic Beauty was said to be especially big with a record number of participants: 300 companies from 37 countries around the globe. Though, I must mention that there were mostly local Latvian representatives of the beauty companies present plus a few companies from Estonia and Lietuva. 

Some images of the halls, getting ready for the day.
Siberika girls, all nice and neat, ready for the crowds.
The exhibition consisted of two halls, one of them was filled with skincare, makeup, nail stuff, beauty salon equipment and health goodies, the other was dedicated mostly to haircare, but also had some cheap blingy jewellery, tights, gloves and such things. As always on these kind of events, there were lots of special shows, lots of great deals and discounts and a vast number of greedy-faced women lurking around :) 
Peggy Sage had a rather small booth...
...bur rather good deals on some items (these eyeshadows cost 10 euros originally).
Apart from that, these two exhibitions were very different. Firstly, there were less companies present at Ilu Sõnum/Beauty Word in the beginning of October, but overall Baltic Beauty seemed a bit smaller, as the stalls and boothes were not as big and fancy as they were in Estonian exhibition. I'd even say they were rather on the small side mostly, causing a lot of elbowing and toe-stepping, as by Saturday afternoon the event became very crowded. I spent a good 4 or five hours browsing on Saturday, after that I was too tired for any sensible decisions. I went back for some final pictures and purchases on Sunday morning (the advantages of a press pass, don't ask :P).
Pure Elements, natural cosmetics from Germany.
Da Vinci brushes.
Secondly, although Tallinn and Riga are only some 300 kms apart, shopping experience at Baltic Beauty was totally different from shopping in Ilu Sõnum/Beauty Word. There were so many brands, both professional and consumer products, that are not sold in Estonia. 

Make Up For Ever
SLA Professional Cosmetics
There were very many salesmen and women, who couldn't speak any English, only Latvian and Russian. Let's just say that my vocabulary that consists of some very basic Latvian words like 'sveiki', 'labas dienas' and 'saldejums' was not nearly enough. At least I could understand one word 'akcija' very well :) Card payment opportunities were rare too.

There were also a lot less natural products and mineral makeup offered than in Estonian exhibition and only a few things from local Latvian beauty brands. In that sense, situation seemed a bit better in Estonia. 
Latvian bath salts and soaps.  
Riga souvenir soap.
Thirdly, it was funny that so much space was taken up by haircare, hair styling and hairdressing tools companies. It was probably due to the fact that there was International Hairstyling Festival going on during the fair. And again, many haircare brands – oh dear, probably most of them! – were completely unfamiliar to me and I guess they are not sold in Estonia. 
Farouk, at least that's in Estonia too.

Must be some very precious hair stuff :) from Estonia had as good deals as in Estonian trade fair...
... but less products were available. 

All in all, the trip to Riga for Baltic Beauty was tiring, but completely worthwhile. I had amazing time there and needless to say, bought quite lot of stuff :P I shall share some more exeptional moments from the trade fair in my next post, so be sure to check back! 

Yours Truly,
Tolmu Rull 
Just a random beautiful model.
For my lovely Estonian ladies: 

Riiaga seoses meenub mulle alati üks vana laul Vennaskonnalt: Riia, mu arm (kuula näiteks siin). Seekordse armastuse põhjuseks oli lätlaste suurim ilumess Baltic Beauty, mis toimus 2.-4. novembrini ehk siis eelmisel nädalavahetusel Kipsala messikeskuses. Ma polnud varem Baltic Beauty'l käinud, aga meie oma Ilu Sõnumist erines see nagu öö ja päev, nii korralduse kui ka pakutavate kaupade poolest. Väga palju ruumi oli pühendatud kõikvõimalikule juuksekraamile, müüdi brände, mida Eestis ei ole ja pakuti ka siinmail täiesti tundmatuid teenuseid.

Üldiselt julgen seda messi soovitada, kel võimalik, käigu järgmisel aastal ära. Arvestada tuleb aga, et kaardimaksetega sealmaal eriti ei arveldata ja kui vene või läti keele oskus puudub või on nigel, siis tuleb käte-jalgade abil asju ajada :)

Siiralt teie,
Tolmu Rull 

1 comment:

  1. I will wait for part 2 of review of exhibition!
    great review!
    according to card payments - it's almost impossible to arrange card paying terminals on such exhibition. Last years noone had such terminals in booth.